Since SuperBowl XLVI, Acura and comedian Jerry Seinfeld have established a unique relationship between brand and celebrity: a real-time, unscripted series of ten- to fifteen-minute vignettes. “Comedians in Cars Getting Coffee” is currently in its third season, and it features some comedy heavyweights that include Louis C.K., Tina Fey, Howard Stern, and Patton Oswalt. If […]
Archive | January, 2014
I Love My Acura Test: What Is the Origin of the Logo?
In 1986, following more than a decade of research and development, Honda introduced its new luxury division to the North American market: Acura. This brand maintains the distinction of being the first Japanese luxury brand in automotives. In its first few years of sales, Acura immediately became a best-selling marquee automobile in the United States. […]
Patience Is a Virtue: Here Is More of the Acura RLX Sport Hybrid SH-AWD
Acura did not become a standard bearer for luxury based merely on its vehicles’ sultry and curvaceous bodies. As the cliché goes, “it’s what is on the inside that counts.” On December 20th, we began a preview of the new Acura RLX Sport Hybrid – but we only espoused its exterior beauty and power. So […]